A retail simulation game

King of Retail is a store management simulation game, where you as the owner of a new store must make the right decisions to make your store thrive and bring you the big bucks. Can you handle the pressure, or will you fail miserably in a big bankruptcy?

King of Reatil Logo

Out now on early access!

Steam Logo

Are you ready to take on the challenge?

Dive right into your career as owner of the newest store in town. Buy and sell the right articles. Build and design your store space. Manage your staff, and take good care of your customers. Plan the perfect marketing scheme, and become the most popular store. But the devil is in the detail.

Choose the direction of your store

Should it be a Shoe Store for the fashionable type, an Electronics Store for your everyday needs, or a giant Hypermarket that sells a bit of everything? Not everything will work. Trying to sell high-fashion, high-priced items in the poor part of town will not generate endless queues at your register. Will you try to dominate a competitive market, or go in an unexplored direction.

What is the game about?

Order articles

Analyse the market and order the right articles from reputable suppliers.

Design your store

Create a nice atmosphere for your customers. Paint the interior and place your inventory.

Keep your store restocked

Optimise your workflow. Set the right prices for the right market. Restock your store and keep it running smoothly.

Manage your personel

Hire the right staff for the right job. Keep them motivated and develop their skills.

Rise to the top!

Become the king of retail. Expand your store, increase your profit and progress to the very top!

Join our Discord server

Join our community of players around the world and help shape the future of King of Retail

  • Control the article flow

    For an article to be taken home by a customer, a lot of things must be taken care of. First you must select and order the articles. For a delivery to take place, the storage space must be able to receive and handle the delivered articles. The sales area must have the right displays and registers to showcase and sell the articles. Building a good relationship with your suppliers is key to be able to sell their more exclusive items. Oh, and by the way, which article should be the first for your customers to see when they enter your store? The bulk selling jeans, or the hyped silk shirt?

  • Get people inside your store

    Build your reputation among your customers, and make your store the most sought after in town. A good marketing scheme, along with happy customers will work wonders for your income. But don't oversell your idea. If you can't keep what you promise, the customers will leave the store dissatisfied, and nothing ruins a store quicker than unhappy customers.

  • Please the customer

    Create an enjoyable atmosphere for your customers to shop in, and theme your store, so they will know it is YOUR store they have entered. Make sure they receive the help they need, and that the lines for the registers don't grow too long. Manage the in-store marketing, so that both the fashionistas and the discount-hunters knows where to go, and which article to pick.

  • Manage your personnel

    When you have too much on your plate to handle yourself, it might be the time for you to get some staff. Find interesting candidates among the applications. Conduct interviews, get a feel for the person, and decide if they match the role you need taken care of. Negotiate their salary and hire them. Keep them happy, and make sure they are not overworked. A great working climate gives great dedication. But you still need to sort the slackers from the workers. Invest time in the right persons, and train them to become better so when you need a stand-in for yourself, when you move to the next store, you can pick from your own home-grown talents.

  • Optimize the store

    The difference between a good store and a great store lies in the detail. Weed out the poor selling articles, and get more of the good ones. Make sure you don't order unnecessarily many articles, but still enough that you don't run out. Optimize the prizes to increase the income. Find the customer patterns and adjust the opening hours accordingly. Plan an efficient staff schedule, so you don't pay people for doing nothing.

  • Prepare for big events

    Is a VIP coming? Christmas soon? Black Friday? Can you spot the next big trend before anyone else? Adjust your actions according to the events occurring in a dynamic city that changes day by day.

Version 0.7.3 is out!

6 DEC 2019 @ 3:39
Yet another patch has been released, to fix a bunch of bugs.

- The Mininimum storage system, had a minor bug where it could get stuck in a loop.
- Summary screen. It has finally been remade and works properly again.
- Adding categories to concept had a bug where it didn't affect already existing stores. This should be fixed, such that all stores in a concept always carries the most recent articles.
- The box containing articles if the storage is full had turned invisible. Now it is possible to see it again.
- Customers will wait longer for a sale if staff are heading towards them.
- Sellers in general have a better chance of making a positive sale to customers
- Resolution changes now requires a confirmation, as many of you have had problems with reverting to the original resolution
- Buying / Renting a lot now has a new screen, as many of you were confused on what the daily payments contained.

Thank you for all of your reports. We are following the forum closely, and try to resolve all issues you find. So don't hesitate to keep them coming. Our focus is currently on making regular patches at shorter intervals to remove bugs. and to make the corporation mode more user friendly.