A retail simulation game

King of Retail is a store management simulation game, where you as the owner of a new store must make the right decisions to make your store thrive and bring you the big bucks. Can you handle the pressure, or will you fail miserably in a big bankruptcy?

King of Reatil Logo

Out now on early access!

Steam Logo

Are you ready to take on the challenge?

Dive right into your career as owner of the newest store in town. Buy and sell the right articles. Build and design your store space. Manage your staff, and take good care of your customers. Plan the perfect marketing scheme, and become the most popular store. But the devil is in the detail.

Choose the direction of your store

Should it be a Shoe Store for the fashionable type, an Electronics Store for your everyday needs, or a giant Hypermarket that sells a bit of everything? Not everything will work. Trying to sell high-fashion, high-priced items in the poor part of town will not generate endless queues at your register. Will you try to dominate a competitive market, or go in an unexplored direction.

What is the game about?

Order articles

Analyse the market and order the right articles from reputable suppliers.

Design your store

Create a nice atmosphere for your customers. Paint the interior and place your inventory.

Keep your store restocked

Optimise your workflow. Set the right prices for the right market. Restock your store and keep it running smoothly.

Manage your personel

Hire the right staff for the right job. Keep them motivated and develop their skills.

Rise to the top!

Become the king of retail. Expand your store, increase your profit and progress to the very top!

Join our Discord server

Join our community of players around the world and help shape the future of King of Retail

  • Control the article flow

    For an article to be taken home by a customer, a lot of things must be taken care of. First you must select and order the articles. For a delivery to take place, the storage space must be able to receive and handle the delivered articles. The sales area must have the right displays and registers to showcase and sell the articles. Building a good relationship with your suppliers is key to be able to sell their more exclusive items. Oh, and by the way, which article should be the first for your customers to see when they enter your store? The bulk selling jeans, or the hyped silk shirt?

  • Get people inside your store

    Build your reputation among your customers, and make your store the most sought after in town. A good marketing scheme, along with happy customers will work wonders for your income. But don't oversell your idea. If you can't keep what you promise, the customers will leave the store dissatisfied, and nothing ruins a store quicker than unhappy customers.

  • Please the customer

    Create an enjoyable atmosphere for your customers to shop in, and theme your store, so they will know it is YOUR store they have entered. Make sure they receive the help they need, and that the lines for the registers don't grow too long. Manage the in-store marketing, so that both the fashionistas and the discount-hunters knows where to go, and which article to pick.

  • Manage your personnel

    When you have too much on your plate to handle yourself, it might be the time for you to get some staff. Find interesting candidates among the applications. Conduct interviews, get a feel for the person, and decide if they match the role you need taken care of. Negotiate their salary and hire them. Keep them happy, and make sure they are not overworked. A great working climate gives great dedication. But you still need to sort the slackers from the workers. Invest time in the right persons, and train them to become better so when you need a stand-in for yourself, when you move to the next store, you can pick from your own home-grown talents.

  • Optimize the store

    The difference between a good store and a great store lies in the detail. Weed out the poor selling articles, and get more of the good ones. Make sure you don't order unnecessarily many articles, but still enough that you don't run out. Optimize the prizes to increase the income. Find the customer patterns and adjust the opening hours accordingly. Plan an efficient staff schedule, so you don't pay people for doing nothing.

  • Prepare for big events

    Is a VIP coming? Christmas soon? Black Friday? Can you spot the next big trend before anyone else? Adjust your actions according to the events occurring in a dynamic city that changes day by day.

Version 0.9.0 is out - The Supermarket Owner

Tue, March 24, 2020
Dear Retailers

The latest update is finally out, bringing a lot of new features into the game.

First of all a HUGE thank you, to all of you who have participated in the beta testing of this version. A lot of bugs have been found, as well as several features have been implemented and changed thanks to you. It has been extremely helpful, and have saved lots of time and frustrations, and hopefully it will bring a better experience to all of those going to play it.


-- Groceries --



The biggest feature is the new category "Groceries" which has been what this update is revolving around. It includes a whole new set of articles to sell in your stores. These are various canned and packaged foods, food for refrigeration, fruits and vegetables. Over the next updates even more articles will be added.

-- Displays --

- Complete rework -

For making this category work, the display system needed a complete overhaul. The old system only allowed for items of the same size. This system has been the main problem when we wanted to add new categories and articles.
The new system allows for categories to "share" displays while still being able to maintain some unique ones for that category only. They also allow articles of various sizes, and will automatically fit that. So a table might have 4 computers, but 8 mice. So this will make it much easier to add new articles to the game in the future. The new system also allow you to place a specific article at a specific location, which the staff will now respect. So you can now create a shoe wall featuring only unique shoes,if that is what you desire.

- Shelf types -

A new type of display has also come to the game, the shelf display. This allow you to add shelves, and adjust these to the type of article you expect to show on it.


- Signs -

All displays also now has the possibility to be equipped with a billboard you can customize with various texts, colors and patterns.

- Colors -

We have also disposed of the old "Material Sphere" system. With this system, it was hard to make all interactables to be compatible with these generic materials, and also didn't allow for each display to receive a unique look. Now, the displays has received a unique look which you can colorize. The visuals for the displays will be further improved over the next updates.


- Color picker -

As this brings a lot of emphasis on colors, the color picker has also been upgraded and you can now save colors across stores.


-- UI --

For all of this to happen, the UI for all of these things needed an upgrade. So we have tried with a new look, and new functionalities that supports the future of many categories and articles better than the old one.


-- Registers --

- New types -

We have also upgraded the looks and functionality off all the registers, as well as adding new ones to the game. The queues have also been changed, so in general they will occupy less space, than their old counterparts. They are all also now equpped with a status light, showing if they are open, closed for new customers or completely closed.


- New functionality -

The registers have also been changed to allow for various amounts of customers. So the small and cheap ones only allow for few customers, while the large and more expensive ones allows for more and also occupy more space.

-- Staff UI --

We have added a menu to the hud showing all of your staff who are currently at work. From here you can assign them new tasks, or send them on break.



-- Day Progress --

- Closed for unlimited time -

If you decide to close the store for an entire day, you will now have all the time in the world to redecorate your store.

- Extra delivery -

In the HUD, a new button has also been added under "Articles". With this you can request an extra article delivery for a fee. So you can during the day order extra articles if you run out of space or if you forgot to order.


-- Save Game Issues --

Unfortunately, the new display system made the old ones obsolete to a point where they were incompatible with each other. So as a consequence, all displays have been removed from the stores. However we have compensated for this, by refunding the displays. The articles placed on them, have been added to be delivered the next day. You have received a compensation for each article that is going to be redelivered. Finally you have also received money for the rent of a missing day. We therefore recommend to close the store for a day to rebuild it, and you can request articles again and again during this day due to the new features.

We are terribly sorry for the inconveniences of this, but hopefully these compensations will ake it up to you.

-- Languages --

- Player Translations -

Our community translator also came into action during this patch. We weren't sure how it would turn out, but much to our suprise it has been widely used. We are very humbled that so many has taken their time to translate sentence after sentence. Thank you A LOT to all of you who have been assisting with this. This should have improved the existing languages, but we also tried adding new languages to the game. And even more to our suprise, some of you have taken their time to translate the game to an entire new language.

So a very special thank you to the following users:

Lucas (Translated the entire game into French)
WensElf (Translated the entire game into Dutch)
sztilo07 (Has translated over half the game into Hungarian)
iTzAlexandre (Has translated a quarter of the game into Portuguese)

- Back to english -

Due to how these translations is made, some words might be incorrect, understood in the wrong context, extending a bounding box or missing, as the translators havent been able to test out their translations while translating, but could only see them in game when the beta was updated. Since the game automatically detects your language, you might start out your game in your local language. If you are, and you find any of the above annoying, you always have the possibility to swich back to English language.

- Want to help translating -

If you want to help with the translations, go to:
https://translate.kingofretail.com/

-- Mac Issue --

Finally, Mac users will have to wait a bit extra for this update.
We are making the game for windows, which allows for exporting to various platforms. However MacOS is not included in this. For building to Mac, Apple requires it to be done on a n Apple device. We are currently experiencing some issues getting Unreal Engine (which is the program we create the game in) to run on Mac. We are trying to solve this, but we don't want to hold back the update for windows. So we are very very sorry that we can't offer you the update right away, but as soon as we are able to, we will provide it for you also.


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This rounds of the news of this update.
We are very interested in receiving feedback, ideas and hearing about bug or issues you may encounter. You can do that here at Steam or at our discord:
https://discord.gg/fckN6bE


We hope you will enjoy the changes, and happy retailing out there :)